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eCoast to Host Social Media Forum -- Social Media for VARs: Lessons Learned From the Front Lines

ROCHESTER, NH -- (Marketwire) -- 10/20/11 -- eCoast, an outsourced sales and channel-marketing agency focused on high-tech clients, has announced today its plans to host an exclusive webinar on Social Media entitled, "Social Media for VARs: Lessons Learned from the Front Lines." The webinar will take place on Wednesday, November 2nd at 12-1pm EDT and will showcase how the medium is bolstering significant movement in the way VARs and Manufacturers are spreading the word about their products and services via focused online touch-points.

The webinar will focus on several thematic touch-points ranging from lessons learned in the Social Media realm, posting confidently and getting your voice heard in the digital sphere (LinkedIn, Twitter, Blogging), utilizing the influence of LinkedIn Company Pages, and measuring your success managing Social Media campaigns, one click at a time.

eCoast has been proactively educating and helping VARs and Manufacturers utilize Social Media efforts in their marketing campaigns -- successfully aiding in the execution of over 50 companies' social marketing needs from LinkedIn, Facebook, and Twitter, to blog implementation and creative content writing.

"eCoast has always been proactive in participating in Social Media," said Marketing Communications Program Manager Lindsay Taitel. "We believe that Social Media is a strong marketing tool if utilized correctly. Online communication -- the ability to effectively reach potential prospects through an avenue of varied 'touches' is vital, and otherwise essential to a well-rounded, healthy and prospering business marketing strategy."

"We have generated interest in our products and services with the help of eCoast and their instruction of utilizing Social Media," said Laura Studwell, Marketing & Recruiting at Genesis Technologies. "We've closed several deals in addition to generating interest by giving away concert and sporting event tickets -- all of these initiatives have not only promoted our products and services -- they have also generated business!"

Attendees of the webinar will be automatically entered into a Social Media giveaway sweepstakes. There will be three lucky recipients who will be granted a "Social Media makeover." Makeovers will include one prize package for each of the following: LinkedIn, Facebook, and Twitter.

About eCoast:
Principally focused on technology companies and their channel partners, eCoast delivers comprehensive marketing strategies for companies interested in expanding their client database through demand-generation campaigns. eCoast maintains a superior level of producing high-quality market ready leads through several means: appointment setting, marketing outsourcing, and channel sales. Learn more at

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Media Contact:
Will Gibney
Vice President of Sales and Marketing
eCoast Sales Solutions
(603) 516-7450

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