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DevOpsJournal Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Pat Romanski, Zakia Bouachraoui

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Leading Consumer Companies Gathering to Gain Knowledge on Increasing Sales With Moms

Leading Consumer Companies Gathering to Gain Knowledge on Increasing Sales With Moms

HARTFORD, Conn., Oct. 4 /PRNewswire/ -- M2Moms -- The Marketing to Moms Conference, October 17-18 at the Chicago Cultural Center, will feature industry experts sharing insights on today's mom to help consumer product and service companies learn how to increase share in the lucrative, but frequently neglected mom market. It is estimated that American women with children represent $1.7 trillion in annual sales on purchases ranging from the predictable household necessities to the often unexpected categories of financial services, automobiles and high tech items.

Leading marketers such as Motorola, Hasbro, Pfizer, Nickelodeon, Kellogg's, Kimberly Clark, Best Buy, General Mills, Prudential Financial, Hamilton Beach and Johnson & Johnson are among the companies participating in M2Moms. These category leaders will experience a smart blend of new research, marketing insights, case studies and networking events at M2Moms.

"The M2Moms conference provides my company with an integrated, diverse and extensive platform of professionals to tap into as we embark on a journey to better understand and communicate with women about their health and wellness," shares Timothy Zaija, director global marketing and communications for American Medical Systems. "As both consumers and gatekeepers, we know women play a critical role in family healthcare decisions. I am certain that the upcoming M2Moms conference with its interactive sessions, robust case studies and endless networking opportunities will inspire and educate marketers."

Tracy Chapman, co-director of brand consulting for Just Ask a Woman, a strategic marketing consultancy focused on the women's market, explains how her firm will benefit from attendance at M2Moms saying, "Even though Just Ask a Woman has talked to thousands of moms over the past several years, we look to a conference of this caliber to shed new light on one of the most powerful consumer segments for marketers today."

M2Moms is presented by Parenting magazine and title sponsored by Ketchum and ClubMom. Associate sponsors include Lucid Marketing, WSL Strategic Retail, EPM, Kimpton Hotels and Resorts, Content That Works and Paramount Market Publishing. Getty Images is the imagery resource and Real Savvy Moms is the lunch sponsor.

M2Moms is produced by PME Enterprises, Hartford, CT. Visit http://www.m2moms.com/ for details and conference registration.

PME Enterprises

CONTACT: Nan McCann, +1-860-724-2649 x 13 or Mary Engvall,
+1-860-205-3519, both for M2Moms

Web site: http://www.pme-events.com/
http://www.m2moms.com/

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